Las Flores de la Imprenta · Case Study

Problem

The client needed a modern ecommerce platform to sell floral arrangements and memberships, with catalog management, secure checkout, and a professional presence for the Argentine market.

Solution

Built a production ecommerce from the ground up with Medusa.js and Next.js: product catalog with filtering, multi-step checkout integrated with Mercado Pago, membership plans, and customer accounts with Google OAuth.

My role

Led end-to-end development: architecture, frontend (Next.js, React, Tailwind), backend and APIs (Medusa.js), payment and OAuth integration, analytics (GA4, Meta Pixel), i18n and SEO-friendly routing. Containerized services with Docker and deployed to Vercel and Railway.

Result

Live platform in production, with catalog, memberships, and checkout operational for the client.